Conferences Perth: The Secrets of Event-Based Marketing

Social media might be the hottest new marketing tool on the block right now, but there has also been a simultaneous swing towards event-based marketing.

This approach is becoming increasingly popular as business owners seek out increasingly rare opportunities to get some face time with their customers.

But how you run the event can make or break any future dealings with those in the room, so tread very carefully.

How does event-based marketing work?

Inviting potential customers along to learn about your business can be a tough ask, but those involved in event-based marketing business say it can work wonders for a business.

Adam Benson, director of event-based marketing experts Recognition PR describes it as one of the best sales programs around. "What other marketing activities give you an opportunity to bring prospects into your world for an hour or two (or longer) and be completely engaged with you at the exclusion of all else?" Benson says.

The Secrets of Event-Based Marketing

Business tourism remains strong: BECA

Despite the economic downturn the international business events sector indicated strong growth from its 2009 fall.

According to the Business Events Council of Australia, (BECA) industry report, total expenditure for international and domestic overnight and day business event attendees grew seven percent to 8.5 billion in 2010 compared to 2009.

Overnight business event attendees increased by five percent in 2010, compared to domestic day business events attendees which fell by one percent in 2009.

The report was compiled to assist Tourism Australia seek its goal to ensure Australia’s tourism industry doubles its contribution to the Australian economy by 2020.

Australia’s (ICCA) ranking as a destination for hosting international associations meetings jumped from 16th to 11th and within the Asia Pacific region, Australia was ranked third by ICCA and fourth by UIA.

Despite New Zealand significantly contributing to Australia’s international conference and convention attendees, arrival numbers from New Zealand fell during 2010.

In relation to the incentive market the total yield was down by 19 percent with expenditure per visitor down for both international and domestic markets.

BECA has joined forces with Business Events Australia to monitor and ensure the contribution of business events sector to the economy increases from the present delegate visitor expenditure of AUD8.4billion to AUD16billion by 2020.

BECA recognises the tourism value of business events and has produced a discussion paper on the issue attempting to quantify the ‘beyond tourism’ benefits by the Melbourne Convention and Visitors Bureau and Business Events Sydney.

(Source: etbmice.com)

Sydney Conferences: Australia is the Ultimate Incentive: Business Events Australia

With some 90-plus per cent of surveyed Americans saying they have always wanted to go to Australia, Business Events Australia is confident that Australia is in good stead to incentivize employees.

e-Travel Blackboard was on location at last week’s IMEX America in Las Vegas, where regional general manager Daryl Hudson shared findings of a recent study revealing that Australia is the number one desired incentive destination for Corporate End Users, after cash incentives.

The survey also saw American event organizers list Australia as a once in a lifetime experience for many delegates.

“We are thus in a good position to play an important role in incentivizing employees to achieve and to win that Australian trip,” Mr Hudson said.

Australia is the Ultimate Incentive: Business Events Australia

Creative Innovation 2011 - Melbourne Conferences

The Creative Innovation 2011 conference will be held 16–18 November at the Sofitel Melbourne on Collins.

Be inspired by over 35 world-class thinkers, speakers and innovators helping you to achieve business success in a super-connected world.

The main theme of Ci2011 is "The challenges and opportunities of a super-connected world" and it will be addressed at the personal, organisational and global level across the major sectors of business, industry, community and government. Sessions will allow delegates the opportunity to expand their scope of creative understanding and learn new strategies whilst also leveraging their innate, but sometimes hidden, creative capabilities.

Among the key speakers will be one of the world's best know lateral thinkers Dr Edward de Bono who has written over 82 books. Raymond Kurzweil – who has been referred to as "The Restless Genius" by the Wall Street Journal – will give a keynote address as part of a Deep Conversation.
For more information about Creative Innovation 2011, visit www.ci2011.com.au.

ICMI Showcase First Speaker Announcement - Melbourne Conferences

Be our Guest in Melbourne for ICMI's 25th Year Anniversary Showcase of Australia's Most Successful Speakers and Entertainers.

This is a FREE event with lots of giveaways and surprises on the day. It's a great opportunity to get to know the ICMI team and see exclusive presentations from ICMI Speakers like Amanda Stevens, Col Cameron, Mike Brady, Ralph Plarre, Matina Jewell and many more.

20th October 2011
Crown Conference Centre Melbourne
Starting at 8:00am (registration from 7:30am)

More Speakers on the lineup will be announced soon.

Register now to reserve your place!

New Luxury Travel Show Unwrapped

A new luxury travel show has been launched in Australia – Luxperience.

The event, a three day business exchange for Australasia and the Pacific, will be based in Melbourne and will take place from September 2-5, 2012 at the Crown Entertainment complex.

Luxperience’s founder is Rosemarie Sama, previously exhibition manager for the Asia Pacific Incentives and Meetings Expo (AIME), held annually in Melbourne.

She said, “It's time the travel industry had a year-round community dedicated to the luxury experience, a place where ideas can come to fruition and grow through collaboration.

“We are dedicated to matching high end suppliers with appropriate buyers so the world of the high end experiential travel market can prosper.”

(Source: Travelmole.com, September 2011)

Find Apartment Accommodation at Metro Apartments on Bank Place, Melbourne

Melbourne to Host AIME 2012

The 20th anniversary AIME will be held on 21-22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne, Australia.

With approximately 850 international Exhibitors expected, AIME 2012 will present ample opportunity for buyers to make important business connections as well as receive a range of exclusive benefits available only in AIME's VIP Hosted Buyer Program.

Benefits include flights, accommodation, pre-touring itineraries in Victoria and access to AIME's exclusive Hosted Buyer lounge and networking program. To maximise the two day event Hosted Buyers will also receive personalised Pre-Scheduled Appointments (PSAs), which allows them to meet with the Exhibitors they are interested in doing business with.

Sally de Swart, AIME's Event Director, says that AIME's Hosted Buyer Program offers buyers a productive schedule to conduct business over an enjoyable two days.

"Exhibitors and Hosted Buyers come to AIME to make business happen by meeting with existing contacts and making important new ones. Face-to-face meetings are extremely valuable in this industry and AIME presents a perfect forum to meet with a host of contacts in just two days," Ms de Swart said.

"This year's event attracted almost 850 exhibitors, with 200 of these first time exhibitors at AIME, presenting a greater diversity of companies, products and services for buyers to choose from. We ensure that our Hosted Buyers gain value from their attendance and meet with those exhibitors they are really interested in doing business with."

For more information about AIME 20112 visit www.aime.com.au

(Source: Travmedia.com)

If you are attending AIME 2012 and need accommodation then book now at Metro Apartments on Bank Place