AIME Still Going Strong in its 20th Year - AIME 2012

The Asia-Pacific Incentives & Meetings Expo (AIME) may be celebrating its 20th year in 2012, but this premier industry event is proving as dynamic as ever, with new initiatives and a range of new sponsors coming on board; AIME is still the event for the business events industry.

A sponsor in previous years, Saxton Speakers Bureau, which is returning to AIME for a third consecutive year to run the impressive Saxton Ultimate Event Experience, has now become a major sponsor of the show.

AIME also welcomes new sponsors: Corporate Traveller; Air New Zealand; The Association of Corporate Travel Executives (ACTE); the Professional Conference Organisers Association Inc (PCO); and International Special Events Society (ISES).

Sally de Swart, Reed Travel Exhibition's (RTE) Director for AIME, says that the new sponsors are a sure sign that the 20th anniversary show will be as successful as ever.

"We are delighted to have so many new sponsors and association partners on board and we know these partners will help keep AIME fresh and exciting," she said.

The addition of new association sponsors will also add a boost to AIME's Education Program.

"We are asking our existing and new association partners to contribute to our refreshed Education Program which will assist us in delivering relevant and interesting content that addresses the current challenges and issues facing the meetings and incentives industry," said Ms de Swart.

AIME 2012 is also shaking things up on the show floor with a new Association Lounge for association members to use for meetings, as well as an additional Globe restaurant, sponsored by Singapore Tourism, SingaporeXpress, which will offer quick and delicious Singaporean-style meals. In addition, the Globe Restaurant and Bar, sponsored by South African Tourism, will offer a variety of options to entertain clients.

Other new initiatives include two new Pre Touring options that give Hosted Buyers the chance to experience Melbourne and regional Victoria first hand.

The new Hume City Council full-day tour gives Hosted Buyers the opportunity to sample wines and experience the beauty of the region, while the new, half-day Melbourne Coffee Tour introduces buyers to cosmopolitan Melbourne.

AIME's exceptional networking opportunities are always a huge draw card for many attendees and Ms de Swart reveals that the social side of AIME will be bigger than ever in 2012.

"It's AIME's 20th birthday, so of course this year's networking functions will be second to none. From our Welcome Reception to a new, Tuesday night event - we want everyone who attends to meet fantastic people and have a memorable time," Ms de Swart said.

The 20th anniversary of AIME, owned by the Melbourne Convention + Visitors Bureau (MCVB) and organised by RTE, will be held on 21-22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne, Australia.

If you’re attending AIME and need to book accommodation then try Metro Apartments on Bank Place, Melbourne.

Located in the heart of Melbourne CBD and only a short taxi ride to the AIME venue, Metro Apartments on Bank Place provides exhibition exhibitors and delegates with a comfortable, affordable apartment accommodation with friendly service.

For further information or to make a booking log on to www.metroapartmentsmelbourne.com

Exhibitor Presence Increases for AIME 2012

The Asia-Pacific Incentives & Meetings Expo (AIME) is experiencing an increased demand for exhibitor space giving further credence to reports that the meetings and incentives industry in Australia and the surrounding region is going from strength to strength.

AIME, owned by the Melbourne Convention + Visitors Bureau (MCVB) and organised by Reed Travel Exhibitions (RTE), will be celebrating its 20th anniversary on 21-22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC), and based on early feedback from registered exhibitors, organisers expect exhibitor presence to be strong.

Sally de Swart, RTE Director for AIME, says she is impressed but not surprised with the interest from new exhibitors for 2012, as well as the desire for past exhibitors to expand their presence at the show.

"This year we are seeing destinations increasing their numbers of trade partners at the show and therefore needing to increase the size of their stands. Also organisations which have previously shared a stand are branching out and committing to their own stand in order to have more exposure at AIME," Ms de Swart said.

"It's fantastic to see that early interest in AIME is very promising and that the strong interest in the Asia-Pacific region as a MICE destination gives the industry a positive outlook moving forward."

In June this year, the Australian Bureau of Statistics (ABS) reported a three per cent year-on-year increase in convention and conference arrivals to Australia. The UFI, Global Association of the Exhibition Industry, also reported a 10 per cent profit increase for Asia-Pacific companies in the exhibition industry in 2010*. Both reports confirm the region's growth in popularity as a meeting and incentives destination.

Australia is also proving to be a strong market for outbound conferences, which has led to AIME exhibitors like Hong Kong Tourism Board (HKTB) to significantly increase their presence at the show.

Jane Scribner, Manager of Consumer Marketing & Business Tourism at HKTB in Sydney confirmed that Hong Kong has almost doubled their stand size at AIME for 2012 in addition to increasing the number of trade partners from 24 in 2011 to 35.

"Australia is one of the primary source markets for the meetings and events industry in Hong Kong and we have enjoyed strong growth from this segment in recent years," Ms Scribner said.

"AIME 2012 will represent a milestone for HKTB as we mount the largest presence for any trade show in recent times where we are joined by 35 Hong Kong trade for what we hope will be another very successful show and start to the new year."

Marriott International, a leading worldwide hospitality company, has previously been represented at AIME through individual hotels and on destination stands, however in 2012 they are expanding their presence by holding a dedicated Marriott International stand for the first time.

Avril Northridge, South Asia's Regional Director at Marriott International, said they are delighted to be taking a major stand at AIME 2012.

"This expanded presence at AIME is part of Marriott's group strategy and will assist in building awareness and increasing business for the many new, or recently refurbished, hotels and resorts in the Asia-Pacific region and across the globe," Ms Northridge said.

"Marriott also continues to support country and city destination stands at AIME."

New and returning exhibitors will join Hosted Buyers and visitors from around the globe for AIME 2012, taking advantage of the valuable meeting and networking opportunities for the business events industry.

For more information visit www.aime.com.au

*UFI, the Global Association of the Exhibition Industry, compiled the data collection from 194 companies in 54 countries. www.ufi.org