MCVB’s 2012/2013 Strategic Business Plan Revealed

The Melbourne Convention + Visitors Bureau’s (MCVB) Chief Executive Officer Karen Bolinger officially launched the organisation’s 2012/2013 Strategic Business Plan at IMEX this week.

The plan, which centres around the organisation’s vision of Melbourne becoming globally recognised as the world’s premier city for business events, also aims to have MCVB acknowledged as a thought-leader, an innovator and driver of significant economic impact to the city, state and country.

Ms Bolinger said the multi-layered strategic plan had been developed in consultation with clients, stakeholders and staff at all levels of the organisation, which has resulted in a comprehensive, cohesive document that clearly sets the direction for the future.

“We have reassessed who we are as an organisation and what we want to achieve, and in-line with this we have worked hard to establish what we are doing well and what we want to do better,” she said.

“Over the last few years the landscape of business events across the globe has changed significantly, with many cities, governments and countries recognising the value of business events beyond delegate numbers and economic impact.

“As the economic and competitive landscape changes, the strategic direction of MCVB needs to move with it and this new plan has been developed to identify how we can remain competitive on a global stage.

“The six strategic projects provide us with a platform on which to build a focussed organisation with a set direction. We’ve got rid of the clutter and in some instances redirected our resources in order to streamline our activities to deliver us better conversion across the board and ensure our clients, stakeholders and staff are all engaged.”

Ms Bolinger added that the MCVB team was looking forward to achieving the goals they had set for themselves.

“Provided these strategic projects are effectively executed, there’s no doubt MCVB and Melbourne will be positioned extremely well for the future,” she said.

(Source: etravelblackboard.com)

World’s Leading Magnetic Resonance Specialists to Convene in Melbourne

More than 5000 clinicians and scientists from over 50 countries around the world specialising in magnetic resonance imaging (MRI) will convene in Melbourne for the International Society for Magnetic Resonance in Medicine’s (ISMRM) 20th Annual Meeting & Exhibition, to be held at the Melbourne Convention and Exhibition Centre from Saturday.

The ISMRM is a world‐wide multidisciplinary society dedicated to the development and application of all aspects of magnetic resonance to medicine and related fields.

The 2012 Annual Meeting will build on the established position as the premier event in its field, providing challenging state‐of‐the‐art programs for both clinical and basic scientists.

“The 2012 ISMRM meeting in Melbourne will see highlights of the most important interactions between physicists, engineers, and physicians that have translated scientific discoveries to patient care,” said Roberta A. Kravitz, ISMRM Executive Director.

This year, under the Program Direction of James G. Pipe, Ph.D., of Barrow Neurological Institute in Phoenix, Arizona, USA, the ISMRM 20th Annual Meeting & Exhibition will offer a diversified seven-day educational and scientific program. 

A key highlight of the program will be a lecture presented by Dr. Paul Bottomley who was the first physician to perform a localised Magnetic Resonance Spectroscopy (MRS) in a human heart and brain and has authored over 170 peer-reviewed papers.

Karen Bolinger, Chief Executive Officer of the Melbourne Convention + Visitors Bureau (MCVB), which won the Meeting for Melbourne, said she, along with her colleagues at the MCEC, were looking forward to welcoming delegates to the city.

“Melbourne has so much to offer delegates visiting for a business event and we certainly hope those attending the ISMRM 20th Annual Meeting & Exhibition will take full advantage of their spare time to explore the city’s intricate laneways and dining hotspots.

“Holding an event of this calibre in Melbourne reaffirms the city’s reputation as a centre of excellence for research and development in the medical, science, business and financial industries.”

AIME Still Going Strong in its 20th Year - AIME 2012

The Asia-Pacific Incentives & Meetings Expo (AIME) may be celebrating its 20th year in 2012, but this premier industry event is proving as dynamic as ever, with new initiatives and a range of new sponsors coming on board; AIME is still the event for the business events industry.

A sponsor in previous years, Saxton Speakers Bureau, which is returning to AIME for a third consecutive year to run the impressive Saxton Ultimate Event Experience, has now become a major sponsor of the show.

AIME also welcomes new sponsors: Corporate Traveller; Air New Zealand; The Association of Corporate Travel Executives (ACTE); the Professional Conference Organisers Association Inc (PCO); and International Special Events Society (ISES).

Sally de Swart, Reed Travel Exhibition's (RTE) Director for AIME, says that the new sponsors are a sure sign that the 20th anniversary show will be as successful as ever.

"We are delighted to have so many new sponsors and association partners on board and we know these partners will help keep AIME fresh and exciting," she said.

The addition of new association sponsors will also add a boost to AIME's Education Program.

"We are asking our existing and new association partners to contribute to our refreshed Education Program which will assist us in delivering relevant and interesting content that addresses the current challenges and issues facing the meetings and incentives industry," said Ms de Swart.

AIME 2012 is also shaking things up on the show floor with a new Association Lounge for association members to use for meetings, as well as an additional Globe restaurant, sponsored by Singapore Tourism, SingaporeXpress, which will offer quick and delicious Singaporean-style meals. In addition, the Globe Restaurant and Bar, sponsored by South African Tourism, will offer a variety of options to entertain clients.

Other new initiatives include two new Pre Touring options that give Hosted Buyers the chance to experience Melbourne and regional Victoria first hand.

The new Hume City Council full-day tour gives Hosted Buyers the opportunity to sample wines and experience the beauty of the region, while the new, half-day Melbourne Coffee Tour introduces buyers to cosmopolitan Melbourne.

AIME's exceptional networking opportunities are always a huge draw card for many attendees and Ms de Swart reveals that the social side of AIME will be bigger than ever in 2012.

"It's AIME's 20th birthday, so of course this year's networking functions will be second to none. From our Welcome Reception to a new, Tuesday night event - we want everyone who attends to meet fantastic people and have a memorable time," Ms de Swart said.

The 20th anniversary of AIME, owned by the Melbourne Convention + Visitors Bureau (MCVB) and organised by RTE, will be held on 21-22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne, Australia.

If you’re attending AIME and need to book accommodation then try Metro Apartments on Bank Place, Melbourne.

Located in the heart of Melbourne CBD and only a short taxi ride to the AIME venue, Metro Apartments on Bank Place provides exhibition exhibitors and delegates with a comfortable, affordable apartment accommodation with friendly service.

For further information or to make a booking log on to www.metroapartmentsmelbourne.com