The Melbourne Convention + Visitors Bureau’s (MCVB) Chief Executive Officer Karen Bolinger officially launched the organisation’s 2012/2013 Strategic Business Plan at IMEX this week.
The plan, which centres around the organisation’s vision of
Melbourne becoming globally recognised as the world’s premier city for business
events, also aims to have MCVB acknowledged as a thought-leader, an innovator
and driver of significant economic impact to the city, state and country.
Ms Bolinger said the multi-layered strategic plan had been
developed in consultation with clients, stakeholders and staff at all levels of
the organisation, which has resulted in a comprehensive, cohesive document that
clearly sets the direction for the future.
“We have reassessed who we are as an organisation and what
we want to achieve, and in-line with this we have worked hard to establish what
we are doing well and what we want to do better,” she said.
“Over the last few years the landscape of business
events across the globe has changed significantly, with many cities,
governments and countries recognising the value of business events beyond
delegate numbers and economic impact.
“As the economic and competitive landscape changes,
the strategic direction of MCVB needs to move with it and this new plan has
been developed to identify how we can remain competitive on a global stage.
“The six strategic projects provide us with a platform on
which to build a focussed organisation with a set direction. We’ve got rid of
the clutter and in some instances redirected our resources in order to
streamline our activities to deliver us better conversion across the board and
ensure our clients, stakeholders and staff are all engaged.”
Ms Bolinger added that the MCVB team was looking forward to
achieving the goals they had set for themselves.
“Provided these strategic projects are effectively executed,
there’s no doubt MCVB and Melbourne will be positioned extremely well for the
future,” she said.
(Source: etravelblackboard.com)
No comments:
Post a Comment