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Thursday, October 9, 2014

Strong International Theme at EEAA 2014 Conference


The Exhibition and Event Association of Australasia (EEAA) has secured a top line-up of speakers for the EEAA 2014 Conference to be held at the Melbourne Convention and Exhibition Centre next month. 

EEAA Chief Executive, Joyce DiMascio, said the conference program will tackle three key themes: “Internationalising” events, products and services; the security landscape around events and what's driving consumer engagement.

“We are honoured to have the CEO of Austrade, Bruce Gosper, and Hong Kong Trade Development Council (HKTDC) Director - Australia and New Zealand, Bonnie Shek head the line-up for the international theme,” Ms. DiMascio said. “Matt Jones, Director & Creative Strategist of Better Happy will deliver a wake-up call about customer communications and behaviour. 

In addition, a panel including Victorian Police will address the topical subject of event security. We always aim to deliver outstanding content and this year will be no exception. The program is intensive, strategic and challenging and directly aligned with issues that matter to the industry – right here, right now.”

2014 has marked the establishment of strengthening ties between EEAA Members and the Australian Government’s export agency, Austrade. So it is most fitting that EEAA should hear from Austrade CEO, Bruce Gosper. Mr. Gosper helped kick-start EEAA’s positive work now being undertaken with Trade Commissioners in the Austrade network across Asia.

In the Asia-Pacific region, Hong Kong Trade Development Council (HKTDC) is a leading player in the business events sector, launching highly successful partnerships with the exhibition industry. EEAA is honoured that the HKTDC is joining Association Members to talk about their successful initiatives.

Ms. DiMascio said, “The program also includes speakers from within the EEAA community. Our Members are always keen to hear from organisers of trade and consumer exhibitions so we’ll have an interesting panel discussion with Reed Exhibitions Executive Director, John Gorton; Gaming Technologies Association CEO, Ross Ferrar; Exhibitions & Trade Fairs MD, Gary Daly; National Media MD, Mark Harvey; and WALDRONSMITH Management MD, Kate Smith.”

The conference begins with a Welcome Reception at Cargo Hall, on Melbourne’s South Wharf Promenade on Wednesday, 19 November with the 2014 Conference and Awards for Excellence on Thursday, 20 November. The Awards night will honour the high achievers in the industry in the Melbourne Room at the MCEC.

“This year’s Conference encourages in-depth discussions with top-tier speakers, offers great networking and will be a rewarding experience for attendees. The industry has undergone many changes in 2014 following the closure of the Sydney Convention and Exhibition Centre – events have relocated to other venues and cities. 

New events have been launched. The conference, which coincides with the end of the 2014 event season, will provide an important opportunity to assess where the industry has landed,” Ms. DiMascio said.

To view the Preliminary Program, go towww.eeaa.com.au/pdfs/2014/EEAA_2014_Conference_Preliminary_Program_V1.pdf.

Register to attend the EEAA 2014 Conference and Awards for Excellence:http://www.eeaa.com.au/conference.php.

KEY DATES:
2 October - Registration opened
20 October - Early bird discount ends

KEY CONFERENCE DATES:
19 November - Welcome Reception
20 November - EEAA 2014 Conference

KEY AWARDS DATES:
Mid-October - Finalists announced
20 November - EEAA 2014 Awards for Excellence

About EEAA

The Exhibition and Event Association of Australasia (EEAA) is the peak association for the exhibition and event industry, representing organisers, venues and suppliers. As a not-for-profit organisation, EEAA’s primary objective is to maintain high industry standards and ensure industry growth by promoting the professionalism of EEAA members and unique benefits offered by exhibitions. For more information, go to www.eeaa.com.au.

Contact:
rius@eeaa.com.au

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