The exhibition and events industry remains ‘strong and
vibrant’, according to new results unveiled yesterday by the Exhibition &
Event Association.
As part of the Group’s inaugural Market Monitor, the
non-for-profit organisation found close to one million visitors attended events
organising by the EEAA, incorporating 11,278 exhibitors and employing 8000
staff and more than 2000 contractors.
EEAA general manger Joyce DiMascio said despite industry
success, there was a need for the NSW Government to take a more holistic view
to what was happening in regards to EEAA’s Sydney campaign.
“In contrast to Melbourne, Sydney’s competition is far more
global,” she said.
Business continuity was another major component in the key
to a healthy and successful exhibition industry.
“There are suppliers in our community, utterly dependent
upon our success. We want to minimise the negative impacts on business
development,” she added.
The market monitor also revealed 49 percent of all trade
events in the second half of 2011 had a paid conference or seminar program
attached.
“We need this renewal of opportunities and commercial
commitment,” she said.
"The challenge remains in the way exhibitors deliver
their product and understanding what’s driving customers to events.”
Safety and professionalism are prevalent priorities
occupying EEAA’s focus, with the Group working closely with venues to “continue
to build a culture that is centred on safety and safety procedures”.
The EEAA expects the next Market Monitor to be unveiled in
six months time.
(Source: etravelblackboard.com)
